Network marketing businesses are built with relationships. Because of that I have found it easier to grow a team with free marketing instead of paid.
While offline marketing to your warm market works, there is a limit to how many people you can contact personally. I am also not a fan of driving to home parties.
A much more effective way is to use social media such as Facebook. There is an endless amount of prospects there. It works and is very effective if done the right way. When Facebook marketing is done wrong, it repels people instead.
Kevin and I have used many different methods of marketing and free marketing with Facebook has produced the most results for us.
There are two different ways to do this. One is active prospecting and the other is to use attraction marketing. Both are very effective. A combination of both of these methods can make you highly successful in any business.
Following the steps below is the first part of attraction marketing on Facebook. Eventually you will have people contacting you asking to join your business and work with you.
The first thing you need to do is set up your profile correctly. The header image should be a lifestyle photo.
Do not put pictures of your products or the name of your company in your header.
Your profile picture should be a head and shoulders picture of you, not your kids, dog or anything else.
Go into your settings and set it so that no one except you can post on your wall. If someone tags you in a post, it should not appear on your wall unless you manually approve it.
Set everything to public. You cannot hide and keep everything private if you want to build a business with social media. When people are deciding if they want to connect with you, they will look at your profile, your wall, photos and number of friends.
First I want to cover what not to post on your wall. Do not post anything negative. That will not attract people to you. If you are having a challenge paying the rent, DO NOT post about it in Facebook.
I am not saying to lie or pretend to have success that you are not having yet. Wait until you have had success and then share about your struggles and how you were able to overcome them. That will inspire people with your story. If you share your struggles before you have overcome them, you will repel people from joining you in business.
Think about it. If you see someone posting that they are broke and can’t pay their bills, is that the person that you would be attracted to for business? Would you sign up with them and look to them as a mentor?
But many people have overcome their struggles and now have had tremendous success. For example, Mike Kim from South Korea. He used to be homeless and now is highly successful. Ray Higdon was broke and filed for bankruptcy, but now is highly successful and has made millions.
Don’t use the name of your company in any of your post. You want to create curiosity and not look like an advertisement. Do this instead:
So what else do you post?
Post things that are positive, inspiring and uplifting. Some post can actually go viral and expand your audience.
You should also post family things like trips to the Zoo with your kids. These help people relate to you as a real person. It helps them get to know, like and trust you.
Post team recognition, success stories, transformation, before & afters. But do not include the product name or the company name.
This is a great way to create curiosity and having people reaching out to you.
Make some lifestyle post. Take pictures while on vacation, at the park, and at company events. The picture below was taken a couple weeks ago while were at an event in Vegas.
Here is a homework assignment for you:
Pretend that you are a stranger and don’t know yourself. Now go look at your profile and scroll down your wall. Then ask yourself this question. Would you join you? That is how strangers are going to react to you too.
All the above might sound very basic. But I see people every day that are not following these tips. Now that you have the foundation to start attracting prospects. you will want to grow your following and start also actively prospecting the right way.
The next blog post in this Facebook marketing series will cover how to do active prospecting including scripts. Then I will cover how to grow your friends and followers so you have more prospects to approach.
We are on a mission to help families create massive success to achieve their goals and dreams.
To work with us personally send me a private message on Facebook: www.Facebook.com/kim.a.sousa